THE CHALLENGE

Heather Marie Collins, a Los Angeles-based product photographer specializing in food and beauty, had built a reputation for her artistry but lacked a cohesive brand identity that reflected her signature style: tactile storytelling. With over a decade of experience and a cinematography background, her work was known for its rich textures, nuanced color, and emotional resonance. However, her brand presentation didn’t fully communicate this expertise or position her as the go-to partner for thoughtful, design-conscious brands.

The solution

We developed a strategy-led rebrand that centered on Heather’s secret sauce: turning products into visual stories you can almost touch. The new brand identity blended clean elegance with warm authenticity, mirroring her artistry and her collaborative approach. Through a refined visual system, tailored messaging, and a brand story rooted in craftsmanship and sensory connection, we gave Heather the tools to showcase her work with the depth and distinction it deserves.

The OUTCOME

Heather’s refreshed brand positions her as an expert in tactile storytelling, instantly recognizable, deeply trusted, and ready to attract aligned clients in the food and beauty industries. With a brand identity that now matches the caliber of her photography, she’s equipped to build stronger collaborations, command higher-value projects, and continue transforming products into captivating, high-impact narratives.