THE CHALLENGE

Analisa Fernández is a celebrated interior designer based in Panama, known for her eclectic taste, refined sensibility, and soulful approach to creating spaces that feel deeply personal. After two decades in the industry, her brand no longer reflected the sophistication, emotional depth, or premium positioning she had built. She needed a refreshed identity that matched the caliber of her work and supported her goal to expand both nationally and internationally.

The solution

We created a fresh brand identity rooted in natural textures, earthy color palettes, and elegant typographic contrasts. The new visual language reflects Analisa’s intuitive process and her gift for telling rich visual stories through interior design. Every element—from the logos to the tone of voice—was crafted to embody her layered, artistic, and professional approach with warmth and clarity.

The OUTCOME

The new brand positioned Analisa’s studio as a premium, emotionally resonant interior design destination. It feels elevated, magnetic, and true to her essence. The rebrand gave her the tools to confidently expand her reach, attract high-caliber clients, and stand out with intention in a competitive market.